Sri Lanka Tourism which plans to kick-off a global promotional campaign soon hopes to rake in US $ 10 billion in foreign exchange.“A new long-term marketing plan to boost Sri Lanka Tourism has been finalised for the consideration of the industry and the Government. The new strategy will be reviewed by the Board of Directors of the Sri Lanka Tourism Promotion Bureau (SLTPB), and if approved, it will be sent to the Cabinet for approval,” Sri Lanka Tourism Chairperson Kimarli Fernando said.