The Food and Agriculture Organization of the United Nations (FAO) and the Ministry of Primary Industries and Social Empowerment of Sri Lanka have launched a project aiming to establish a national system for Geographical Indications (GIs).GIs help consumers identify food and other products originating in a particular geographical location, which have unique characteristics, qualities or reputation linked to that location. Well-known GIs include Champagne, from the Champagne region of France, Kampot pepper from Kampot, Cambodia, and Pinggu peaches from the Pinggu district near Beijing, China.