Global tea marketing campaign to kick off in this month

Global tea marketing campaign to kick off in this month

The much awaited global tea marketing campaign would finally get off the ground on September 25, with the first promotional activity in Russia.This would be followed up by the second promotion in Ukraine in October, Director Promotions, Sri Lanka Tea Board, Pavithri Peiris said.She add that according to plan Japan has been earmarked as the third country for global promotion. This would be in March next year, followed by China, she said on the sidelines of the NCE awards launch event at the Shangri-La Hotel in Colombo.