The Sri Lanka Tourism Promotion Bureau (SLTPB) is evaluating the impact of its digital campaign launched in the UK and France recently. The evaluation data will be used in fine tuning the digital campaign before its launch in Germany, India and China in the next few weeks.The digital campaign is aimed at attracting targeted audiences from the respective markets via digital advertising within a window of six months. The evaluation of the digital campaign in the UK and France was carried out by a specialised team and their findings will help the SLTPB to better understand the impact of the marketing drive and the results it has generated.