Uber, the world’s largest personal mobility company, on Monday announced a key partnership with The International Cricket Council, as the official sponsor of the ICC Men’s World Cup 2019. The partnership will make Uber the first mobility and food delivery app to strike a sponsorship deal with the ICC for the Men’s Cricket World Cup, one of the most watched sporting events, which will be played in England and Wales from 30 May to 14 July with an estimated global viewing audience of 1.5 billion.
